Nike SB x Acme 'We Created A Gentlemen's Club for Nike'

Recently at Acme, we started working on a campaign with a brand like Nike is no small task, their innovation within Sports, Retail and Design have been bringing enthusiasts closer to the products and superstars they love since 1988. With that in mind we were tasked with something a little bit different, In collaboration with Nike SB production teams, Rattling Stick and four-time gold medal winner Paul Rodriguez, we aimed to design a gentlemen’s club for ‘A conversation with Paul Rodriguez, which was presented live in Nike Town Oxford Street.

Together, we’ve built an authentic, immersive experience that seamlessly integrated into a retail environment. From in-store oil paintings (yup) to physical set design and printing, we are proud to have helped Nike continue to drive innovation in retail and design.

Drawing on the aesthetic of a classic English Gentlemen’s club and the luxuriate vibes that it entails all the furnishings including walls, fireplace, and oil paintings have been designed and printed in-house at Acme.